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Scaling SocksMad's Amazon Success
SocksMad is a United Kingdom-based brand specializing in functional socks for men, women, and children. Their top-selling products include work socks and diabetic socks, designed for comfort, durability, and specialized needs.
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The Challenge
Before working with us, SocksMad faced significant hurdles on Amazon:
Low Conversion Rates: Poor click-through rates and weak sales due to outdated, unappealing product images.
Low Organic Traffic: Outdated SEO practices and generic backend keywords led to poor rankings.
Inefficient Ads: Weak ad foundations led to low visibility and high advertising costs with minimal returns.
Inventory Issues: A lack of optimized inventory management resulted in high fees and stock inefficiencies.
Our Approach
1. Optimized Listings for Conversion
Enhanced product images to drive click-through rates and improve customer engagement.
Updated backend keywords with high-performing, relevant terms to improve organic rankings.
Restructured variation families for a better shopping experience, allowing customers to navigate product options more easily.
Updated backend keywords with high-performing, relevant terms to improve organic rankings.
Restructured variation families for a better shopping experience, allowing customers to navigate product options more easily.
2. Rebuilt Ad Strategies
Reorganized ad campaigns based on margins, categories, best-sellers, and seasonality.
Developed evergreen Sponsored Product Ads for consistent sales and Sponsored Brand Ads for visibility.
Controlled TACOS (Total Advertising Cost of Sales) by refining bids, adding negative keywords, and targeting competitors’ ASINs with lower-margin SKUs.
Developed evergreen Sponsored Product Ads for consistent sales and Sponsored Brand Ads for visibility.
Controlled TACOS (Total Advertising Cost of Sales) by refining bids, adding negative keywords, and targeting competitors’ ASINs with lower-margin SKUs.
3. Improved Inventory Management
Convinced the owner to leverage Amazon Prime for high-volume SKUs while housing slower-moving items in his warehouse during peak seasons to minimize fees.
Fixed SKU inconsistencies and introduced profitable variations like multipacks and virtual bundles.
Fixed SKU inconsistencies and introduced profitable variations like multipacks and virtual bundles.
4. Boosted Reviews and Rankings
Implemented review tools to gather customer feedback and improve product rankings.
Multiple products earned the coveted “Amazon’s Choice” badge, further driving organic sales and click-through rates.
Multiple products earned the coveted “Amazon’s Choice” badge, further driving organic sales and click-through rates.
Our Impact
Revenue Growth
Monthly sales soared from $30K to $125K in the first year.
By year three, SocksMad was on track to achieve $3.5 million annually.
By year three, SocksMad was on track to achieve $3.5 million annually.
Advertising Efficiency
TACOS decreased by 10%, stabilizing under 12.5%, even with expanded campaigns
Organic Success
Enhanced listings and ad-driven sales boosted organic rankings, leading to consistent traffic and multiple Amazon’s Choice badges
Inventory Optimization
Reduced fees and maximized profitability by implementing smart inventory strategies during peak seasons.
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I was very hesitant to give up control of my brand at first. Gurdeep made great points about improving my business, but I had never trusted anyone with my account before. After months of back-and-forth, I decided to take the leap, although I had a long (and unreasonable) list of demands for communication during the first three months. Once I saw the results—sales rolling in and my fears diminishing—I knew I made the right decision. They remain diligent, and I trust their ability and accountability to guide me through both the highs and the challenges of my business.
SocksMad Owner
Founder | CEO
Conclusion
Through a combination of strategic listing optimization, advanced ad management, improved inventory control, and customer review strategies, we transformed SocksMad’s Amazon presence. From initial hesitations to remarkable growth, SocksMad’s journey is a testament to the power of partnership and data-driven strategies.Let us help you achieve similar success on Amazon!
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