Scaling Heladiv's Amazon Success
HELADIV, originating from the ancient name 'Heladiva' for Ceylon, is a globally recognized tea brand that blends traditional Ceylon tea heritage with modern innovation.
About Heladiv
Established in 1990 by HVA Lanka Export (Pvt) Ltd and now a part of the George Steuart Group, HELADIV offers a diverse range of tea products, including ready-to-drink iced teas, superfoods, and herbal beverages, catering to wellness and culinary needs. The brand's commitment to quality, consistency, and innovation is rooted in over four decades of expertise in the tea industry, making it a respected name in over 45 countries.
When it comes to Amazon Heladiv launched in 2018 but did not see much success. The brand stayed stagnant up until 2023. They tried to run pay per click ads but without a proper structure they lacked the confidence to scale. We did an audit on the account and showed them where they were making mistakes and why they couldn’t scale profitably.
Our Approach
1. Optimized Listings for Conversion
Enhanced product images to drive click-through rates and improve customer engagement.
Updated backend keywords with high-performing, relevant terms to improve organic rankings.
Restructured variation families for a better shopping experience, allowing customers to navigate product options more easily.
Updated backend keywords with high-performing, relevant terms to improve organic rankings.
Restructured variation families for a better shopping experience, allowing customers to navigate product options more easily.
2. Rebuilt Ad Strategies
Reorganized ad campaigns based on margins, categories, best-sellers, and seasonality.
Developed evergreen Sponsored Product Ads for consistent sales and Sponsored Brand Ads for visibility.
Controlled TACOS (Total Advertising Cost of Sales) by refining bids, adding negative keywords, and targeting competitors’ ASINs with lower-margin SKUs.
Developed evergreen Sponsored Product Ads for consistent sales and Sponsored Brand Ads for visibility.
Controlled TACOS (Total Advertising Cost of Sales) by refining bids, adding negative keywords, and targeting competitors’ ASINs with lower-margin SKUs.
3. Improved Inventory Management
Convinced the owner to leverage Amazon Prime for high-volume SKUs while housing slower-moving items in his warehouse during peak seasons to minimize fees.
Fixed SKU inconsistencies and introduced profitable variations like multipacks and virtual bundles.
Fixed SKU inconsistencies and introduced profitable variations like multipacks and virtual bundles.
4. Boosted Reviews and Rankings
Implemented review tools to gather customer feedback and improve product rankings.
Multiple products earned the coveted “Amazon’s Choice” badge, further driving organic sales and click-through rates.
Multiple products earned the coveted “Amazon’s Choice” badge, further driving organic sales and click-through rates.
Our Impact
Discover’s team rebuilt the campaigns from the bottom up and have been scaling both ad sales and organic revenue. Within 90 days of working together we have increased monthly ad revenue by 5.3x and increased total monthly revenue by 2X. We are confident we will be able to add between 75K -120K compared to last year's revenue. This would be an increase of 75-120% in annual revenue.
We came to Discover MG through a friend’s referral. Our restaurant sales were doing great, but our e-commerce had hit a ceiling at around $10K per month despite a year of effort. We’d tried running ads on our own, but we didn’t have the expertise or confidence to spend enough to really scale. We’d heard horror stories about Amazon campaigns that blew through ad budgets without any returns, so we were hesitant.
When we first spoke with Discover MG, they didn’t just promise the moon—they gave us realistic expectations and timelines. They laid out the worst-case scenarios so we could make a truly informed decision. Even with our initial hesitation, they mapped out a gradual plan, scaling up our spend only when we started seeing success.
Within 90 days, the results spoke for themselves, and we felt comfortable committing fully to the brand’s growth. We doubled our sales while lowering our ACOS, which enabled us to invest in production to keep up with rising demand.
Looking ahead, we’re excited to deepen our partnership with Discover MG, trusting them to oversee all our e-commerce efforts in 2025. Their transparent approach and expertise have been invaluable, and we’re eager to see how far we can go together.
Johann Fernando
Owner
Conclusion
Heladiv is now expanding their partnership with Discover to take advantage of our Full Ecom Marketing Services which will include Amazon, Google & Meta ads, Creative development and Shopify Management.