Healthy Crunch faced significant e-commerce hurdles:
Amazon: Listings were hijacked by third-party vendors, profitability was low, and the account had been abandoned due to a lack of resources and understanding.
Google Ads: Previous agencies had failed to deliver results, leaving no active campaigns.
Meta Ads: Creatives were engaging but failed to convert, and targeting was inconsistent.
Shopify: Outdated apps, poor navigation, and unoptimized site design led to a subpar user experience.
Klaviyo: Email lists were cluttered with dead contacts, and email flows were underdeveloped.
Overall E-Commerce: The brand had been on autopilot, with minimal effort to scale sales. With an exciting Barbie collaboration on the horizon, Healthy Crunch needed a cohesive e-commerce strategy to capitalize on the opportunity.