Revitalizing Healthy Crunch’s
E-Commerce Strategy

Healthy Crunch is a better-for-you snack brand based in  Canada. Starting with kale chips, the brand has grown into a diverse product lineup that includes coconut chips, trail mix, granola bars, seed butters, instant lattes, and chia jams. Julie’s passion for healthy, allergen-free snacks has earned her multiple awards and even a collaboration with Barbie.

The Challenge

Healthy Crunch faced significant e-commerce hurdles:

Amazon: Listings were hijacked by third-party vendors, profitability was low, and the account had been abandoned due to a lack of resources and understanding.

Google Ads: Previous agencies had failed to deliver results, leaving no active campaigns.

Meta Ads: Creatives were engaging but failed to convert, and targeting was inconsistent.

Shopify: Outdated apps, poor navigation, and unoptimized site design led to a subpar user experience.

Klaviyo: Email lists were cluttered with dead contacts, and email flows were underdeveloped.

Overall E-Commerce: The brand had been on autopilot, with minimal effort to scale sales. With an exciting Barbie collaboration on the horizon, Healthy Crunch needed a cohesive e-commerce strategy to capitalize on the opportunity.

Our Approach

1. Optimized Listings for Conversion

Enhanced product images to drive click-through rates and improve customer engagement.

Updated backend keywords with high-performing, relevant terms to improve organic rankings.

Restructured variation families for a better shopping experience, allowing customers to navigate product options more easily.

2. Rebuilt Ad Strategies

Reorganized ad campaigns based on margins, categories, best-sellers, and seasonality.

Developed evergreen Sponsored Product Ads for consistent sales and Sponsored Brand Ads for visibility.

Controlled TACOS (Total Advertising Cost of Sales) by refining bids, adding negative keywords, and targeting competitors’ ASINs with lower-margin SKUs.

3. Improved Inventory Management

Convinced the owner to leverage Amazon Prime for high-volume SKUs while housing slower-moving items in his warehouse during peak seasons to minimize fees.

Fixed SKU inconsistencies and introduced profitable variations like multipacks and virtual bundles.

4. Boosted Reviews and Rankings

Implemented review tools to gather customer feedback and improve product rankings.

Multiple products earned the coveted “Amazon’s Choice” badge, further driving organic sales and click-through rates.

Our Impact

Revenue Growth

Monthly gross revenue increased by 97%.

AOV Increased by 15%.

Advertising Efficiency

Conversion Rates Improved by 79%.

Organic Success

Monthly Sessions Grew by 95%

Shopify Milestone

Achieved the highest revenue month within 4 months of service
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Gurdeep and I met at CHFA, and I was immediately struck by his enthusiasm for my brand and his understanding of e-commerce. I was hesitant to try another agency after poor experiences in the past, but Gurdeep presented realistic expectations and a detailed plan after auditing my e-commerce platforms.

Discover Marketing Group tackled every aspect of my e-commerce—from revamping Amazon to optimizing Shopify, creating impactful content, and launching Google and Meta ads. They were patient and transparent, addressing every concern I had, and their “holistic growth strategy” finally made sense when I saw all my platforms growing simultaneously.

By month four, DMG delivered the
biggest sales month in my Shopify history. Their attention to detail, even updating things in the middle of the night, has revived my faith in e-commerce. I am confident they will help me reach my goal of $1M in e-commerce sales. I couldn’t ask for a better team!

Julie Bednarski
Founder | CEO

Conclusion

Through a comprehensive e-commerce overhaul, DMG transformed Healthy Crunch’s digital presence. By integrating Amazon, Google, Meta, Shopify, and Klaviyo into a cohesive strategy, Healthy Crunch achieved record-breaking growth, solidifying their position in the better for you snack industry. With an eye on scaling further, Healthy Crunch is poised for continued success.