Brewing Success for Canadian Heritage Roasting Co.
Founded by wildland firefighters who perfected their coffee-roasting skills on the fireline, Canadian Heritage Roasting Co. (CHRC) is dedicated to crafting organic coffees that balance bold flavors with easy drinkability. With a mission to give back to forest preservation, CHRC combines exceptional coffee with a cause.
The Challenge
CHRC faced several barriers to scaling their Amazon sales:
Sales Plateau: Monthly sales stagnated at $5,000, with no clear path to growth.
High ACOS: Efforts to scale only increased advertising costs without improving profitability.
Low Visibility: Outdated product images and weak SEO led to poor search rankings.
Customer Engagement: A lack of reviews and storytelling limited brand resonance.
Our Approach
1. Listing Optimization
Revamped images and graphics to highlight flavor and strength profiles, aligning with what coffee drinkers value most.
Added compelling content about CHRC’s mission and social initiatives, strengthening emotional connections with customers.
Updated SEO by integrating high-performing ad keywords into titles, bullet points, and descriptions, improving search rankings.
Added compelling content about CHRC’s mission and social initiatives, strengthening emotional connections with customers.
Updated SEO by integrating high-performing ad keywords into titles, bullet points, and descriptions, improving search rankings.
2. Ad Campaigns
Streamlined existing campaigns by adding negative keywords, reducing wasted ad spend.
Focused on new-to-brand customer acquisition to improve TACOS.
Launched ASIN-targeting campaigns to capture traffic from larger competitors.
Focused on new-to-brand customer acquisition to improve TACOS.
Launched ASIN-targeting campaigns to capture traffic from larger competitors.
3. Operational Enhancements
Introduced multipacks to increase Average Order Value (AOV) and profitability.
Developed inventory forecasts to prevent stockouts during peak demand.
Developed inventory forecasts to prevent stockouts during peak demand.
4. Customer Experience
Implemented automated review requests to increase product reviews, improving trust and organic rankings.
Our Impact
Sales Growth Metrics
Achieved steady month-over-month growth, doubling sales to $10K/month within 90 days.
Improved TACOS from 26% to 14%, significantly enhancing profitability.
Improved TACOS from 26% to 14%, significantly enhancing profitability.
Advertising Performance
Cut ACOS by 34%, reducing wasted ad spend.
Increased ad impressions by 3X, driving greater visibility.
Increased ad impressions by 3X, driving greater visibility.
Organic Growth
Improved keyword rankings for targeted terms.
Achieved higher conversions through increased organic traffic.
Achieved higher conversions through increased organic traffic.
Inventory Optimization
Reduced fees and maximized profitability by implementing smart inventory strategies during peak seasons.
"We started selling on Amazon in 2021 and quickly scaled to $5,000 per month. However, for six months, we found ourselves stuck at that threshold, despite our efforts to grow further. We lacked a clear strategy and felt like we were just trying different things without any real formula for success. That’s when we decided to partner with Discover Marketing Group.
From the moment we started working together, we knew we were in good hands. Their team took the time to understand our brand and unique challenges. They helped us optimize our Amazon listings to better highlight the uniqueness of each of our coffee products, focusing on key details like caffeine strength and flavor profile, which are crucial for coffee drinkers. They also helped us tell our brand story, including our social cause, which has really resonated with our customers.
The ad campaigns Discover Marketing Group created for us were a game-changer. They rebuilt our ad structure to target new-to-brand customers and competitors, which significantly boosted our reach. Within just 90 days, we saw our monthly sales double to $10,000, reduced wasted ad spend by 50%, and improved our TACOS from 28.3% to 16.1%.
On top of the impressive results, we thoroughly enjoyed working with their team. The bi-weekly video check-ins with our Brand Manager were not only productive but also made us feel like true partners. We are so pleased with the results that we're looking forward to expanding our partnership beyond Amazon and having Discover Marketing Group as our fractional e-commerce partners for Shopify, Google, and Meta Advertising.
I would highly recommend Discover Marketing Group to any brand looking to scale effectively and efficiently. Their expertise, commitment, and personalized approach make all the difference!"
Jamie Parker
Founder | CEO
Conclusion
By optimizing listings, refining ad campaigns, and enhancing customer engagement, Discover Marketing Group helped CHRC break free from stagnant sales and achieve steady growth. Within three months, CHRC doubled their revenue, improved profitability, and laid the groundwork for long-term e-commerce success. With their Amazon operations thriving, CHRC is now poised to expand into other digital channels, brewing even greater success.